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INC Magazine's INC500 #19 Fastest Growing Company in America

INC 500
From the founders of INC Magazine's #1 Fastest-Growing Food + Beverage Company in America

America's Strongest
Retail Shelves
Begin in Small Towns

We don't chase chain stores.
We build with hometown heroes.

American Flag
Our Enemy Is Mediocrity
American Flag

Our Top-Selling Retail Partner Town Locations Coast to Coast

From mom-and-pop gym pro shops to small town sports nutrition stores & D3 Campus coffee shops, our fastest-growing stores thrive in small-town America—where trust, loyalty, and real results matter most. These are the shelves where Amp Up Sports sells out first.

Retail Partner Locations

Where You Can Find Amp Up Sports Nutrition Products

Ohio
  • Westerville
  • Hilliard
  • Pickerington
  • Polaris
  • Newark
  • Chillicothe
  • Seneca
  • Hillsboro
  • Zanesville
  • Wayne
  • Shelby
  • Butler
  • Columbiana
  • Mahoning
  • Warren
Tennessee
  • Nashville
  • Knox
  • Madison
  • Dyer
  • Coffee
  • Greene
  • Bedford
  • Washington
California
  • Tulare
  • Monterey
  • Fresno
  • San Bernardino
  • San Luis Obispo
  • Yolo
  • Coronado Naval Base
Nevada
  • Clark
  • Washoe
  • Carson City
  • Elko
  • Lyon
Indiana
  • Hamilton
  • Monroe
  • Howard
  • Elkhart
  • Clark
  • Vanderburgh
  • Madison
Nebraska
  • Lincoln
  • Omaha / Douglas
  • Sarpy
  • Gage
  • Adams
  • Hall
Pennsylvania
  • Lehigh
  • Luzerne
  • Delaware
  • Dauphin
  • Lackawanna
  • Erie
Florida
  • Pasco
  • Santa Rosa
  • Volusia
  • Flagler
  • Osceola
Colorado
  • Broomfield
  • Mesa
  • Boulder
  • Douglas
Utah
  • American Fork
Arizona
  • Prescott
  • Scottsdale
Michigan
  • Bloomfield Hills
Massachusetts
  • Cambridge
🇪🇸 Spain
  • Seville US Air Force
🇬🇧 UK
  • Feltwell US Air Force
🇩🇪 Germany
  • Stuttgart US Army Special Ops
🇦🇺 Australia
  • Perth
Dealer Spotlight
Dominating Nutrition Store Sales in Central Ohio

Supzilla's Greg & Ryan Binning —
The Father-Son Duo Breaking Records

with Amp Up Sports Nutrition
Supzilla
At AMP UP, we don't chase chain stores. We build with hometown heroes.

From mom-and-pop gym pro shops to small-town sports nutrition stores and campus coffee shops, our fastest-growing stores thrive in small-town America — where trust, loyalty, and real results matter most.

60+ Bags of Amp bars sold per week per store location
$40K+ On track for $40K+ profit per location with Amp Up products
3 Locations dominating Central Ohio
12+ Months with Amp Up products as #1 best-seller

In the heart of small-town Ohio — in Westerville, Hilliard, and Pickerington — Greg and Ryan Binning are proving what happens when you combine grit, family, and game-changing products.

Led by former athletes turned entrepreneurs, this father-son team knows what performance looks like — on the field, on the court, and on the shelf.

Their stores have sold out of our Amp Up Protein Energy Bars and F15 Protein Shake Powder faster than they can restock them.

  • Top-selling Amp Up Sports protein bars and shakes in all 3 locations for 12+ months
  • Same-day sellouts are now the norm
  • Customer demand surging
  • Repeat buyers return weekly
  • Product scarcity creates urgency
  • Small-town trust meets big-league performance
  • Family-run stores with loyal customers
  • Relentless word-of-mouth buzz
  • Strong in-store service and curation
  • They move product that delivers results

"We can't keep Amp Up Sports Nutrition products on the shelf."

— Ryan Binning, Supzilla

"It's the fastest-selling product line we've ever stocked."

— Greg Binning, Supzilla

Greg and Ryan are proving that small-town stores can drive big-time volume when they back the right brand.

We Help You Move Units with Quick Promo Tips to Help You Sell More Product in Days—Not Weeks

This page is your go-to resource for high-converting sales tactics, fast in-store promo ideas, and easy ways to boost product movement without heavy lifting that we’ve learned from our other distributors & from years of successfully operating our own chain of fitness studios, pro shops & nutrition stores before we sold them & built Amp Up Sports Nutrition. From signage to sampling to social posts—we’ll show you what works, fast.

FAST MOVER marketing assets to print as wall signs, flyers, + handouts for your location.

Stock What Sells Out.

3 TOP-MOVER product categories. 250+ SKUs. Fresh baked flavors every 2 weeks.

Amp Up Protein Bars, Cream Pies & Shakes
100+ rotating flavors · 4-5 flavors drop every 2 weeks

Protein Energy Bars

Hand-crafted in small batches in Amish country. Over 100 flavors rotate annually — from seasonal limited runs to all-time favorites. Customers crave them. Dealers sell out weekly.

✓ Gluten-Free Options Available
Ordering available in your dealer portal
80+ rotating flavors · 3-4 flavors drop every 2 weeks

Protein Oatmeal Cream Pies

Our newest fast-moving custom protein creation. Fresh bold flavors every two weeks — just when your customers think they found their favorite, another one comes along to top it.

✓ Gluten-Free Options Available
Ordering available in your dealer portal
70+ Flavors · 3 base formulas: Lactose-free Whey · Dairy-free Egg White · Vegan Brown Rice

Formula 15 Protein Shake

Lactose-free, dairy-free, and Vegan Brown Rice formula options with over 70 flavors. Perfect for athletes and everyday gym-goers seeking a daily nutrition staple.

Ordering available in your dealer portal
Melinda, Co-Founder and COO of Amp Up Sports Nutrition
Melinda
Co-Founder / COO · Amp Up Sports Nutrition
Melinda's Top-Selling Sales Pitch

We Know What Sells.
Listen Up.

Melinda is in the trenches with every dealer in our network because she has been on the frontline of sales herself for years. She knows exactly which customers buy the most, how often they purchase, and how to pitch them to be repeat users. When she gives a recommendation, it's based on what is currently moving product successfully in the marketplace.

Target: Physique, Bodybuilding, Bikini + Powerlifting Athletes

Offer body athletes — physique competitors, bodybuilders, bikini and powerlifting athletes — the 20-serving bags of Formula 15 Egg White Protein Powder. Recommend 2 shakes per day and 2 bars per day during their high-protein bulking phase. Follow this pitch and you can sell up to 3 bags of shakes per week and 2–4 bags of bars per week to each athlete.

3 bags Shakes per athlete / week
2–4 bags Bars per athlete / week
2x daily Shake consumption
2x daily Bar consumption
Real People. Real Support.

You're Not Getting a Ticket Number.
You're Getting Melinda.

Melinda is our Co-Founder / COO, and you have her direct line. She will make sure your account situation is handled — no automated systems, no call centers. Need to skip a week, adjust volume, or tell us which flavors aren't moving at your location? Message her with the prompts below ...

What Our Customers Are Saying

Raving Fans.

Real customers. Real results. Real repeat buyers.

★★★★★
"HUGE FAN!!! I typically stay away from Berry flavored protein shakes but I trust Amp Up. These are AMAZING! I blend them with a half an avocado and it tastes JUST LIKE A STRAWBERRY MILKSHAKE. This is 100% going to be a staple for me."
Elizabeth H.
San Antonio, TX
★★★★★
"I love the Butterfinger protein shakes — they are my go-to when I am craving something sweet. They save me. All the products and flavors are awesome but this one is my #1."
Debbie S.
Lewis Center, OH
★★★★★
"I LOVE this company and their products! They have really helped with my weight loss and any cravings. So delicious. I haven't met a flavor I didn't like yet — and all flavors are true to taste which is amazing!"
Nadia T.
Sydney, Australia
★★★★★
"I drink these protein meal replacement shakes when I'm working during the day and am too busy to eat — so I can make it to the gym after work and get a good lift in. Game changer for my routine."
Verified Customer
Amp Up Sports Nutrition
★★★★★
"100% honest review — safe to say we are AMP UP fans. 16g protein, 6g of sugar and only 160 calories. These have everything you want and nothing you don't."
BGSU Cheer Team
Bowling Green, OH · via TikTok
Real Customers · Real Results · Real Repeat Buyers

The People Have Spoken.

AMP UP
From the founders of INC Magazine's #1 Fastest-Growing Food + Beverage Company in America

Ready to Amp Up How Fast Products Fly Off Your Shelves?

Apply to become an AMP UP Dealer today

Zero Cash Flow Risk

Try It Before You're Fully Committed.

We know what it feels like to add a new product line as a small business owner. That's why we partner with Faire to make your first order completely risk-free.

Unlock our wholesale catalog:
  • 50% off your first order (up to $150)*
  • 1 year of free shipping with us*
  • 60-day payment terms for eligible retailers
  • Free returns on your first order

*Available for retailers who are new to Faire

Try Amp Up on Faire →
NET 60
Days to Pay

Put product on your shelf. Sell it. Then pay us with your own profit.

Faire

Available through our Faire.com wholesale storefront

Open on Faire →
Real People. Real Support.

You're Not Getting a Ticket Number.
You're Getting Melinda.


Melinda is our Co-Founder / COO, and you have her direct line. Need to skip a week, adjust volume, or tell us which flavors aren't moving? Message her with the prompts below — there is no need to start and stop and do all that work. She can do it all for you.

Melinda
Co-Founder / COO · Amp Up Sports Nutrition
Message her about: