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INC Magazine's INC500 #19 Fastest Growing Company in America

How to Become an Amp Up Sports Nutrition Dealer

Fuel Those Becoming More. Powering Come ups & Comebacks. Elevating Small Town Communities.

Thank you for your interest in becoming a dealer for Amp Up Sports Nutrition—a bold, athlete-built brand delivering farm fresh, small-batch fuel to those who train hard, live loud, and refuse to follow the herd & settle for less.

We’re not here to sell hype. We’re here to rebuild trust in performance nutrition—from the ground up.

Whether you’re a small-town supplement shop or gym/studio owner, or campus coffee shop, this is your chance to carry a brand that backs the people who are overlooked by the big guys.

We focus on selling our products exclusively in small towns across America & no major retail chains or on Amazon. We get offers but turn the major retailers down & focus on building small town America back stronger because when small towns win, America wins.

Why Partner with Amp Up?

Real Engineered Sports Nutrition. Small Batch. Farm-Fresh made on our Amish Farm Locations.

Our products are made in small batches, crafted fresh & packaged by hand—not mass-produced—our products are sourced & created in partnership with Amish bakeries and family farms.

That means better flavor, higher standards, and zero factory compromise & not sitting for months on inventory shelves like our competitors. Your customers can taste and feel the difference. Our baked protein energy bars & F15 Protein Shake Powder available in over 75 flavors standout on store shelves in bags with clear windows to see the product which produces the fastest selling product in 95% of  our stores & pro shops. Inventory turns in days not weeks.

 Our products are different—from sourcing to science.

Most nutrition brands slap a label on mass-produced formulas & act like they’re special. Ours are farm crafted & packaged by hand, fresh in micro-batches with elite athletes, Amish bakers, and sports scientists. No filler. No fluff. Just real ingredients and real results.

“Engineered with the freshest, farm sourced ingredients on our Amish farms properties & made by hand for champions. ”Elite-grade. No Hype. Nothing less.”

Our Products Are Packaged In Environmentally Safe Bags Not Plastic Jugs that Contain Microplastics that can leach chemicals like BPA, BPS, and phthalates into food and water.
These act as estrogen mimickers that confuse and shut down your natural hormone regulation.

  • Found in: Plastic containers, bottled water, protein shakes in plastic jugs, even air particles
  • Effect: Estrogen overload, sluggish thyroid, poor recovery, decreased sperm and egg quality

Athlete-Built. Veteran-Led. Mission-Driven.

Amp Up is built by people who’ve lived this life—former & current college athletes & pro competitors, and U.S. military veterans who believe in discipline, grit, and performance that can’t be faked. We know what it takes to win, because we’ve done it.

Built for Small Town Hustle

We proudly partner with small-town dealers, regional retailers, and hard-working community gyms—not mega chains. If you serve a community that values hard work, loyalty, America and clean strength, we’re here to help you thrive.

Fast-Twitch Focus. Results You Can Feel.

We don’t make one-size-fits-all formulas. Our products are built for explosive performance—speed, strength, recovery, and hormone health—designed to help athletes improve health & dominate without burnout or breakdown.

Tools That Work

From bold visual assets to authentic messaging that speaks directly to athletes & fitness enthusiasts, our marketing materials cut through the noise. You’ll get product photos, reels, training materials, and strategy support designed to help you sell more—faster.

Family-Level Support

We’re a hands-on team of champion athletes who believe in real relationships over red tape. You’re not just another account—you’re part of the mission. Our team stays close to our partners and supports you like you’re part of our crew—because you are.

How to Become an Amp Up Dealer

  1. Submit Your Application

Tell us about your business and community. We prioritize aligned, athletic/fitness enthusiast, success-driven partners—especially in small towns and grassroots gym communities.

  1. Get Approved

Once approved, we’ll send you a simple agreement and plug you into our onboarding system. You’ll get everything you need to hit the ground running.

  1. Training & Tools

We’ll train you up on product benefits, sampling, ideal customer targets, and proven sales strategies. You’ll also get access to exclusive content and seasonal promotions to help move inventory fast.

  1. Launch + Grow

You’ll start selling a brand people LOVE & can trust—and feel good about supporting. Whether you’re running a retail storefront, gym counter, coffee shop, or community event table, we’re with you every step of the way.

Join the Amp Up Mission

If you’re tired of brands that only cater to influencers, fads, or formulas no one understands—Amp Up is your competitive edge. We deliver fresh, clean, powerful fuel to pro & everyday athletes & fitness enthusiasts, high-performers, and comeback stories across America.

From small towns to championship podiums, we’re here to leave the herd behind & make real performance personal again.

*all boxes must be completed

* for multi location dealers – email can only be used once so please use other email for different locations you register.

* please check spam folder for any emails from amp up sports to finish the set up login once you’re approved as a wholesale dealer.

* please add amp up sports to contacts to help keep all emails out of junk folder.