Your members already buy protein — right now they're buying it somewhere else. Amp Up puts the fastest-selling fresh-baked protein line in small-town America on your front counter, with Net-60 terms and zero cash-flow risk to try it.
Every member who walks out after a workout is hungry, in a hurry, and holding a phone they'll order protein on before they get home. A gym pro shop doesn't need square footage, staff, or a POS overhaul — it needs product that sells itself at the exact moment your members want it most.
Post-workout is the highest-intent purchase moment in your building. Fresh-baked Protein Energy Bars and Protein Oatmeal Cream Pies sell at the counter without a single sales pitch from your staff.
Amp Up products are built for independent retail margins — priced to move fast, flip inventory, and turn shelf space into profit that helps pay the rent, not just decorate the lobby.
4–5 new bar flavors and 3–4 new cream pie flavors drop every 2 weeks. Your counter changes constantly — members check it every visit the way they check the class schedule.
The counter workhorse. Fresh-baked in small batches by our Amish Country partners, with 100+ rotating flavors and gluten-free options. Members grab one on the way out — then start pre-ordering favorites before each drop.
The product members photograph. A childhood classic rebuilt as real post-workout fuel — nothing else on your counter creates word-of-mouth like it. Gluten-free options included in the rotation.
The take-home upsell. Three base formulas — Lactose-Free Whey, Dairy-Free Egg White, and Vegan Hemp/Flax — cover every member in your gym, including the ones every other brand ignores.
"We've carried dozens of brands over the years. None move like Amp Up. It's the fastest-selling product line we've ever stocked — period."— Greg Binning, Supzilla · Amp Up Retail Partner
From Fit Body Boot Camp studios to independent personal trainers to family-run gyms, our fastest-growing partners are in small-town America — where members trust the person behind the counter more than any ad.
You shouldn't have to gamble your gym's cash to test a new product line. Order your first Amp Up shipment through Faire and the risk is on us:
Most gyms start with one counter display of bars and cream pies plus a shelf of Formula 15 Protein Powder.
Your first order can be on your counter within days of approval.
No. Most of our gym partners had never sold retail before Amp Up. The products are grab-and-go, the flavor drops create their own buzz, and we supply point-of-sale signage and social media assets through your dealer portal to do the talking for you.
One counter display handles bars and Protein Oatmeal Cream Pies; one shelf handles Formula 15 Protein Powder. If your front desk has room for a laptop, it has room for a pro shop.
New flavors drop every 2 weeks — 4–5 bar flavors and 3–4 cream pie flavors — alongside a core lineup. You can adjust your flavor mix at any time. The rotation is published on our flavor calendar so you always know what's coming.
No. We don't chase chain stores and we don't sell on Amazon. We build with independent, privately owned businesses — that's the whole model, and it's why our dealers keep their local edge.
There's no dealer fee. Your first order through Faire comes with Net-60 terms, 50% off, and free returns — so your real startup cost is a conversation. Email Melinda, our co-founder, directly and she'll walk you through numbers for your gym's size.
Applications are reviewed quickly and you deal with a co-founder, not a ticket queue. Most new dealers have product on their counter within days of approval. Start your application here.
Apply in minutes, or email Melinda — co-founder, not customer service — and get real numbers for your gym before you commit to anything.